"Ethonomics"

CREATIVITY & DISRUPT

"Ethonomics"

YOUR GUIDE TO THE FUTURE OF IMPACT CAPITALISM

BY BEN SCHILLER VIA  FAST COMPANY

Every day we’re reminded of the good and bad that companies can do. For each B-Corp taking on a social or environmental challenge, there’s an Equifax exposing your personal data to scammers. For every corporation like Unilever–probably the most sustainable publicly owned business on the planet–there’s a Motel 6 selling out its Latino customers.

The world of business is increasingly filled with a diverse set of organizations. We have companies that are all about profit, that see their whole mission as pleasing Wall Street and their shareholders. We have companies that are partly about profit, that also want to take care of employees, customers, and the communities where they operate. We have nonprofit companies, where business is the means and the motor, but not the end.